The Instagram Algorithm Has Changed: Here’s What You Need to Know

If you’re an avid Instagram user, you’ve probably noticed that the app’s algorithm is constantly evolving. The latest change, however, is a big one. Instagram is no longer prioritizing likes, shares, and saves for Reels. Instead, the new metric that the algorithm is using to push and promote Reels is watch time.

What is Watch Time?

Watch time on Instagram shows how likely it is that your audience watches a reel all the way through. So, if your reels are watched for a longer time or repeatedly, the algorithms think that your viewers are really into it and may recommend it to other users who might also be interested.

How Can You Boost Your Watch Time?

There are a few ways to boost your watch time on Instagram:

  1. Loop your videos to seamlessly merge the start and end of your Reel
  2. Divide longer videos into multiple posts
  3. Make shorter videos
  4. Hook your viewer at the beginning
  5. Change backgrounds every 3 seconds to maintain the audience’s attention
  6. Incorporate transitions

How Can I Find Where To View Watch Time?

To access your Watch Time, navigate to your Professional Dashboard and select the “Check today’s Reels Trends” option. From there, you are taken to a “Reels Trends” page where you can find trending audio and hashtags. Sometimes the Instagram app can look different from phone to phone, so head to Instagram’s ‘How To’ guide to learn more about how to access your Reels insights.

What’s New for Creator Accounts?

In the newest Instagram update, Creator accounts now have access to a ‘Trends Section.’ This section provides users with even more insights into the latest trends and hashtags on the app.

In conclusion, these changes to the Instagram algorithm may seem daunting at first, but with a little effort and creativity, you can make the most of them and boost your engagement on the platform. For more tips and tricks on how to grow your social media presence, check out

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