The Instagram Algorithm Has Changed: Here’s What You Need to Know

Image of excited young man and woman playing together and competing in video games on smartphones

If you’re an avid Instagram user, you’ve probably noticed that the app’s algorithm is constantly evolving. The latest change, however, is a big one. Instagram is no longer prioritizing likes, shares, and saves for Reels. Instead, the new metric that the algorithm is using to push and promote Reels is watch time.