Insights

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Marketing Strategy

The Instagram Algorithm Has Changed: Here’s What You Need to Know

If you’re an avid Instagram user, you’ve probably noticed that the app’s algorithm is constantly evolving. The latest change, however, is a big one. Instagram is no longer prioritizing likes, shares, and saves for Reels. Instead, the new metric that the algorithm is using to push and promote Reels is watch time.

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Marketing Strategy

The ‘Why’ Behind Your Social Media Strategy: Define Your Objectives

Social media is a crucial element of any business nowadays, whether we like it or not. However, simply having a presence on social media is not enough. To make the most of your social media efforts and drive meaningful results, it is essential to define clear objectives that align with your overall business goals.

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Branding

The Art of Brand Personification: How to Build a Memorable Brand Persona

Humanizing your brand is a powerful way to create a strong emotional connection with your target audience. By personifying your brand’s personality and voice, using visuals to reinforce its identity, and telling compelling stories that resonate with your audience, you can build a memorable brand persona that stands out from the competition. Consistency is key in this process, ensuring that your messaging, visuals, and experiences are all aligned with your brand’s personality and voice. By humanizing your brand, you can create an emotional connection with your audience that drives better outcomes and fosters customer loyalty.

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Marketing Strategy

Why a Digital Marketing Strategy is Crucial for Your Business

In the digital age, having a strong online presence is crucial for any business to remain competitive. But how do you ensure that your digital marketing efforts are effective? The answer lies in having a well-planned digital marketing strategy. In this article, we explore the key benefits of having a digital marketing strategy, including establishing a clear direction and focus, targeting your audience more effectively, staying ahead of emerging trends and technologies, and providing a foundation for ongoing optimization and improvement. Read on to learn why a digital marketing strategy is essential for any business looking to succeed in today’s digital marketplace.

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