Insights - BizCo Studio

TikTok Ban, Instagram Shake-Ups, and Meta Mayhem: What Small Businesses Need to Know

This weekend, TikTok decided to give us all a collective heart attack by disappearing in the U.S. for 12 hours. Sure, it’s back now, but if you felt a deep, existential dread at the thought of losing all those followers, you’re not alone. It’s a sharp reminder that we have about as much control over these platforms as we do over the weather—or the whims of those in charge.

The Outfit Crisis

If outfit crises were a sport, I’d be an Olympic gold medalist. Let’s be real: we’ve all had that moment, staring at our closet, wondering why we have nothing to wear. But for me, it is BAD. It’s a chronic condition I’ve dubbed the “outfit crisis.”

A Year of Grit, Grace, and Growth for BizCo Studio

At the start of 2024, I tore it all down. I let go of the team. I broke up with clients. I didn’t renew our lease. I made the call: SSM Creative Collective was done, and BizCo Studio would emerge as something much smaller—if it survived at all.

Establishing Your Brand Core

We're sharing five steps to help you get to the core of your brand, build something unforgettable, and keep it consistent every step of the way.

If You’re Not Doing Email Marketing, You’re Doing it Wrong

Discover why email marketing is essential for your business. In a crowded digital landscape, email marketing stands out as a powerful tool to connect directly with your audience. Offering a personal touch, it makes recipients feel valued, much like a barista remembering your favorite coffee.

Maximize Your Reels Using the Scoop from BizCo Studio

So, you just got the Scoop in your inbox with the latest Reel trends. Now what? This is your roadmap to making it your own AND making it work for your business.

I F-ed Up

BizCo Studio is all about saying “f you” to the F word. It’s not failure; it’s growth. It's having someone in your corner that lends a hand when you have f-ed up. And if you feel like you need to shift, trust me, your business has needed it for a while.

The Instagram Algorithm Has Changed: Here’s What You Need to Know

If you're an avid Instagram user, you've probably noticed that the app's algorithm is constantly evolving. The latest change, however, is a big one. Instagram is no longer prioritizing likes, shares, and saves for Reels. Instead, the new metric that the algorithm is using to push and promote Reels is watch time.

The ‘Why’ Behind Your Social Media Strategy: Define Your Objectives

Social media is a crucial element of any business nowadays, whether we like it or not. However, simply having a presence on social media is not enough. To make the most of your social media efforts and drive meaningful results, it is essential to define clear objectives that align with your overall business goals.

The Art of Brand Personification: How to Build a Memorable Brand Persona

Humanizing your brand is a powerful way to create a strong emotional connection with your target audience. By personifying your brand's personality and voice, using visuals to reinforce its identity, and telling compelling stories that resonate with your audience, you can build a memorable brand persona that stands out from the competition. Consistency is key in this process, ensuring that your messaging, visuals, and experiences are all aligned with your brand's personality and voice. By humanizing your brand, you can create an emotional connection with your audience that drives better outcomes and fosters customer loyalty.

Why a Digital Marketing Strategy is Crucial for Your Business

In the digital age, having a strong online presence is crucial for any business to remain competitive. But how do you ensure that your digital marketing efforts are effective? The answer lies in having a well-planned digital marketing strategy. In this article, we explore the key benefits of having a digital marketing strategy, including establishing a clear direction and focus, targeting your audience more effectively, staying ahead of emerging trends and technologies, and providing a foundation for ongoing optimization and improvement. Read on to learn why a digital marketing strategy is essential for any business looking to succeed in today's digital marketplace.

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