For visionary entrepreneurs, creatives and businesses seeking to make a mark, we’re here to take your brand from invisible to invincible. 

Meet the Founder

Samm Sawyer

Photo by Carolina Candids

Raised in Small Town, North Carolina, in an entrepreneurial household, I watched my father manage his custom home business, instilling in me the philosophy of transforming dreams into tangible outcomes. This early exposure to entrepreneurship ignited my passion for creation and led me to design my first website and delve into graphic design at the age of 11.

Building on these early experiences, I pursued rigorous academic training, earning a BA and MA in English Literature and Composition. My academic journey significantly shaped my professional approach, allowing me to blend sophisticated rhetorical strategies with practical market insights. Additionally, my role as a former professor at the University of North Carolina Wilmington, where I taught multimodal composition and rhetoric through a digital and online lens, further refined my ability to craft compelling digital communications.

Today, as the founder of what began as Samm Sawyer Media, evolved into SSM Creative Collective and now stands as BizCo Studio, I leverage my extensive experience in content creation, digital strategy, and educational leadership to drive transformative results for our clients. At BizCo Studio, we specialize in elevating brands from “invisible to invincible,” tailoring our approach to meet the unique needs of startups, small businesses, makers, creatives, and solopreneurs. Whether carving a niche for a new entrepreneur or redefining the path for an established business, our strategies are designed to make an impactful and lasting impression.

What truly sets me apart is my ability to discern the essence of your brand’s story and articulate it in a way that captivates and persuades. As a seasoned rhetorician and former professor, I am a strategic ally, skilled in navigating complex market dynamics and consumer expectations. If you are ready to redefine your brand and carve out a distinct niche in your industry, let’s start telling your story.

We Believe in:

  • Intentional Marketing Strategies
  • Intuitive Brand Narratives
  • Innovative + Efficient Business Design

we work with:

  • Visionary Entrepreneurs and Startups: We build solid branding and marketing foundations to establish a strong market presence.
  • Makers and Creatives: We develop personalized brand stories that reflect individual artistic qualities, enhancing market presence and engagement.
  • Authors and Solopreneurs: We specialize in personal branding that amplifies visibility and fosters deeper connections with target audiences.
  • Small to Medium-Sized Businesses: We deliver dynamic strategies that adapt to the challenges of scaling, fostering long-term growth and resilience.