BRAND + DESIGN + WEB STUDIO

Author Archive:

Branding

Find Your Sparkle: A Guide to Standing Out in Saturated Markets

Every industry feels crowded, which means standing out is now a must, rather than an option, for those of us in biz. Regardless of your field, there are likely dozens (if not hundreds) of people offering similar services shouting across the internet. So, how do you differentiate yourself? How do you show your clients why you’re worth choosing? The answer lies in your unique sparkle—that distinct blend of skills, perspective, and personality that only you

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Uncategorized

How to Choose a Brand Designer

Hiring a brand designer is a strategic decision, not a visual one. Here’s what founders and growing businesses should look for to ensure their brand is built to last.

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Marketing Strategy

TikTok Ban, Instagram Shake-Ups, and Meta Mayhem: What Small Businesses Need to Know

This weekend, TikTok decided to give us all a collective heart attack by disappearing in the U.S. for 12 hours. Sure, it’s back now, but if you felt a deep, existential dread at the thought of losing all those followers, you’re not alone. It’s a sharp reminder that we have about as much control over these platforms as we do over the weather—or the whims of those in charge.

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Blog

The Outfit Crisis

If outfit crises were a sport, I’d be an Olympic gold medalist. Let’s be real: we’ve all had that moment, staring at our closet, wondering why we have nothing to wear. But for me, it is BAD. It’s a chronic condition I’ve dubbed the “outfit crisis.”

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Blog

A Year of Grit, Grace, and Growth for BizCo Studio

At the start of 2024, I tore it all down.

I let go of the team. I broke up with clients. I didn’t renew our lease. I made the call: SSM Creative Collective was done, and BizCo Studio would emerge as something much smaller—if it survived at all.

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Marketing Strategy

If You’re Not Doing Email Marketing, You’re Doing it Wrong

Discover why email marketing is essential for your business. In a crowded digital landscape, email marketing stands out as a powerful tool to connect directly with your audience. Offering a personal touch, it makes recipients feel valued, much like a barista remembering your favorite coffee.

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Samm Sawyer holding a laptop and hands up in the air as if to say whoops. I F-ed Up blog from SSM Business Collective
Branding

I F-ed Up

BizCo Studio is all about saying “f you” to the F word. It’s not failure; it’s growth. It’s having someone in your corner that lends a hand when you have f-ed up. And if you feel like you need to shift, trust me, your business has needed it for a while.

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