May is Mental Health Awareness month, and I wanted to take a sec to talk about ADHD business owner baddies in a world of time blocking, Slack, Claude, and heaven forbid a recurring weekly call. If you’ve ever wondered what the heck is going on in Samm’s head, well, it’s ADHD. (The fact that this blog is going live after the month is almost over is a little telling.)
With the great migration to AI, all the IG thought leaders are getting STOKED. “Wait, Claude can like, kinda write!! Better than that other bot! Here’s my brand voice, look at my website — write me a carousel. A reel. Redo my website.” Dance, monkey, dance!
Struggling with setting a price = imposter syndrome galore. Let’s put an end to your doubt, and step into defining your brand’s value with confidence.
Every industry feels crowded, which means standing out is now a must, rather than an option, for those of us in biz. Regardless of your field, there are likely dozens (if not hundreds) of people offering similar services shouting across the internet. So, how do you differentiate yourself? How do you show your clients why you’re worth choosing? The answer lies in your unique sparkle—that distinct blend of skills, perspective, and personality that only you
Hiring a brand designer is a strategic decision, not a visual one. Here’s what founders and growing businesses should look for to ensure their brand is built to last.
If your messaging isn’t clear, then your brand starts to seem…murky. Sending the right message—with the right voice—is just like having a conversation. A good one. One your audience would like to have again.
Once upon a time, in a land before the rise of the robots, em dashes were by FAR my fave punctuation mark. The versatility! The visual appeal! The sass! Then along came the age of the robo writers. And now, my dear, dear dash has been abducted to fulfill the GPTs of the world’s “look! We are smart and educated!” agenda.
This weekend, TikTok decided to give us all a collective heart attack by disappearing in the U.S. for 12 hours. Sure, it’s back now, but if you felt a deep, existential dread at the thought of losing all those followers, you’re not alone. It’s a sharp reminder that we have about as much control over these platforms as we do over the weather—or the whims of those in charge.
If outfit crises were a sport, I’d be an Olympic gold medalist. Let’s be real: we’ve all had that moment, staring at our closet, wondering why we have nothing to wear. But for me, it is BAD. It’s a chronic condition I’ve dubbed the “outfit crisis.”
At the start of 2024, I tore it all down.
I let go of the team. I broke up with clients. I didn’t renew our lease. I made the call: SSM Creative Collective was done, and BizCo Studio would emerge as something much smaller—if it survived at all.
