In the hustle and bustle of the online space, finding tactics that fit you and your biz, AND target your target client/customer can be quite a challenge. You’ve got SEO, social media, PPC (pay-per-click), and so many more strategies that it feels like navigating through a maze of marketing tactics meant to confuse you. If there’s one tried and true tactic you should focus on nailing first, it’s email marketing.
Pack a Punch With Personal Touch
There’s no better feeling than becoming a regular at your fave local coffee shop to the point the barista knows your order when you walk in. That anticipation of need is email marketing in a nutshell. It’s personal, tailored, and makes you feel special. Unlike the billboard shouting at you from the highway or the endless fatigue of a social media feed, if done correctly, an email feels more like a conversation. It’s direct, delivered to your client/customer’s inbox, and tailored to their needs, wants, and problems.
Email Marketing ROI
Did you know that for every $1 you spend on email marketing, you can expect an average return of $36? If that’s not a heavy hitter in the ROI arena, I don’t know what is! This incredible return on investment is why many marketers view email marketing as the MVP in their marketing playbook.
Unlocking Customer Loyalty
Email marketing isn’t just about selling — it’s about storytelling. Email marketing is your chance to share your brand’s journey — the triumphs, challenges, and everything in between. Each email invites customers into your brand’s world, weaving a narrative they feel connected to. Over time, these loyal followers start to feel like they know you and don’t just buy your products, but become advocates for your brand.
The Beauty of Evergreen Content
Trends come and go. What’s the rage one minute is passé the next. But email marketing is direct communication with your audience. Despite being one of the oldest tactics in the book, email marketing has adapted and evolved. With advancements in segmentation, automation, and personalization, defining your audience and speaking right to who needs to hear it is easier than ever, allowing you to target exactly who needs to pick up what you’re putting down.
How to Make Email Marketing Your BFF
- Know Your Audience: The more you know about your audience, the more personalized and effective your emails will be.
- Segmentation is Key: Not everyone is interested in the same thing. Segment your audience to tailor your messages more effectively, speaking directly to their problems and offering actionable solutions.
- Create Valuable Content: Offer value in every email. Be it knowledge, a funny story, or exclusive offers, make sure your subscribers have a reason to open your emails.
- Testing, Always Testing: Look at those reports! A/B test subject lines, email content, and send times to find what works best with your audience.
Why You Should Love Email Marketing
So, why should you do email marketing? It’s a personal, cost-effective, and loyal way to connect with your customers in a way that actually resonates. In today’s market, where every brand is screaming “BUY MY THING!”, email marketing is your golden ticket to a world of engaged and loyal customers.
Don’t know where to start? We can help with email marketing >
