BRAND + DESIGN + WEB STUDIO

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Branding

Establishing Your Brand Core

Building a brand isn’t just about a catchy logo or a tagline that gets stuck in your head! It’s about uncovering what makes your brand truly unique and creating a foundation that shines through everything you do. So, let’s dig in. We’re sharing five steps to help you get to the core of your brand, build something unforgettable, and keep it consistent every step of the way. Here’s the process we work through: Step 1

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Marketing Strategy

If You’re Not Doing Email Marketing, You’re Doing it Wrong

Discover why email marketing is essential for your business. In a crowded digital landscape, email marketing stands out as a powerful tool to connect directly with your audience. Offering a personal touch, it makes recipients feel valued, much like a barista remembering your favorite coffee.

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Samm Sawyer holding a laptop and hands up in the air as if to say whoops. I F-ed Up blog from SSM Business Collective
Branding

I F-ed Up

BizCo Studio is all about saying “f you” to the F word. It’s not failure; it’s growth. It’s having someone in your corner that lends a hand when you have f-ed up. And if you feel like you need to shift, trust me, your business has needed it for a while.

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Marketing Strategy

The Instagram Algorithm Has Changed: Here’s What You Need to Know

If you’re an avid Instagram user, you’ve probably noticed that the app’s algorithm is constantly evolving. The latest change, however, is a big one. Instagram is no longer prioritizing likes, shares, and saves for Reels. Instead, the new metric that the algorithm is using to push and promote Reels is watch time.

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Marketing Strategy

The ‘Why’ Behind Your Social Media Strategy: Define Your Objectives

Social media is a crucial element of any business nowadays, whether we like it or not. However, simply having a presence on social media is not enough. To make the most of your social media efforts and drive meaningful results, it is essential to define clear objectives that align with your overall business goals.

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Branding

The Art of Brand Personification: How to Build a Memorable Brand Persona

Humanizing your brand is a powerful way to create a strong emotional connection with your target audience. By personifying your brand’s personality and voice, using visuals to reinforce its identity, and telling compelling stories that resonate with your audience, you can build a memorable brand persona that stands out from the competition. Consistency is key in this process, ensuring that your messaging, visuals, and experiences are all aligned with your brand’s personality and voice. By

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SSM Business Collective stock photo woman holding planner
Marketing Strategy

Why a Digital Marketing Strategy is Crucial for Your Business

In the digital age, having a strong online presence is crucial for any business to remain competitive. But how do you ensure that your digital marketing efforts are effective? The answer lies in having a well-planned digital marketing strategy. In this article, we explore the key benefits of having a digital marketing strategy, including establishing a clear direction and focus, targeting your audience more effectively, staying ahead of emerging trends and technologies, and providing a

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