Branding
Your Brand Shouldn't Depend on Who's Designing the Thing
Let’s be honest: most brands aren’t brands. They’re a collection of semi-related design choices made by different people at different times with different ideas about what the business is supposed to feel like.
A logo someone designed on Fiverr three years ago. Colors you picked because you liked them. Fonts that change depending on the platform. Messaging that shifts based on who’s writing the post.
It works until you need to hire someone, brief a designer, or explain what your brand actually is—and you realize there’s no system. Just vibes. And vibes don’t scale.
We build brands as systems. So everything holds together, nothing contradicts itself, and you’re not redesigning the same things over and over because there was never a structure to begin with.
Logo Suite
Starting at $1,500
You’re early stage and need to look legitimate without spending $10K on brand strategy you’re not ready for yet. Or you’re validating an offer and need something clean and professional to move forward with. Or you know you’ll invest in full branding later, but right now you just need the essentials.
What you get:
- One primary logo
- One supporting logo variation
- Color palette
- Typography system (fonts + basic usage)
- Simple brand style board
Process:
One core design direction. Two rounds of refinement. Delivered ready to use immediately.
Translation: You look like a real business. You can onboard a designer or contractor without starting from scratch. You can move forward.
Full Brand Suite
Starting at $4,000
You’re ready to define what you actually stand for and have it show up consistently. Or you’re tired of your brand feeling disjointed across platforms. Or you want a system that works whether you’re the one using it or someone you hire is. Or you need more than a logo—you need a complete identity that carries across everything you do.
What you get:
- Full logo suite and variations
- Color system with defined usage rules (so nobody’s guessing)
- Typography system
- Brand Profile with voice and messaging foundations (so your brand sounds like one business, not three)
- Core brand patterns or textures
- Visual brand guidelines for consistent application
Process:
Strategic direction and positioning alignment. Creative direction. Two rounds of refinement. Delivered as a cohesive, usable system.
Translation: Your brand finally feels like yours. It’s consistent without you babysitting every design decision. It works when you hand it to someone else.
The difference is depth.
A logo suite gives you the basics to look professional and move forward.
A full brand suite gives you a complete system—how you look, how you sound, what you stand for, and how it all connects.