Branding: The Bullshit Buzzword
Branding is what it feels like to do business with you, the spark that makes others excited to be part of what you’re building.
Knowing Your Audience & Showing Them What You’re Worth (With Confidence)
Struggling with setting a price = imposter syndrome galore. Let’s put an end to your doubt, and step into defining your brand’s value with confidence.
How to Choose a Brand Designer
Hiring a brand designer is a strategic decision, not a visual one. Here’s what founders and growing businesses should look for to ensure their brand is built to last.
Em Dashes were my favorite punctuation mark…
Once upon a time, in a land before the rise of the robots, em dashes were by FAR my fave punctuation mark. The versatility! The visual appeal! The sass! Then along came the age of the robo writers. And now, my dear, dear dash has been abducted to fulfill the GPTs of the world’s “look! We are smart and educated!” agenda.
A Year of Grit, Grace, and Growth for BizCo Studio
At the start of 2024, I tore it all down.
I let go of the team. I broke up with clients. I didn’t renew our lease. I made the call: SSM Creative Collective was done, and BizCo Studio would emerge as something much smaller—if it survived at all.