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TikTok Ban, Instagram Shake-Ups, and Meta Mayhem: What Small Businesses Need to Know

This weekend, TikTok decided to give us all a collective heart attack by disappearing in the U.S. for 12 hours. Sure, it’s back now, but if you felt a deep, existential dread at the thought of losing all those followers, you’re not alone. It’s a sharp reminder that we have about as much control over these platforms as we do over the weather—or the whims of those in charge.